Patrons of applied innovation

Supporting founders with elevated visions and unflappable persistence.

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In Sweden, fika is an essential cultural activity that involves sharing a cup of coffee with friends. It’s a moment to take a break, an informal way to get to know someone, without pressure.

Fika is an excuse to spend time with the best and brightest as well as an opportunity to listen, create, and collaborate. It’s what we love to do most with our entrepreneurs.

It’s your invitation to let us be part of the magic.


Our Code, Our Promise


Whole stories, not headlines.

We seek to deeply understand and support the unique, special, and complete story behind each and every founder. And help them create the next chapters of their narrative. We shy away from backing what is most popular or obvious.

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Iterating in steps, thinking in leaps.

We look for teams and leaders who embrace an audacious vision but can execute brilliantly day-to-day. We gravitate towards leaders who care about getting to the right answer versus being right themselves.

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First institutional money in and there for the journey.

We are comfortable leading rounds with more than half of the the fund allocated for follow-on investments to support our companies as they grow. We know that success is not always guaranteed, but be assured our support is.


Our community is our currency.

We are building a community that becomes exponentially more impactful and productive with each additional member. We measure our success by our ability to identify entrepreneurs who help each of us be the best version of ourselves.

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Data will be your most valuable asset.

We invest in companies that leverage the power of data as a core component of their value proposition. While this horizontal thesis allows us to be fairly sector agnostic, we are especially drawn to innovations in enterprise software, fintech, marketplaces, and digital health.

Eva Ho

General Partner

Prior to Fika, Eva was a founding GP at Susa Ventures. She is a serial entrepreneur and founder, most recently a founding executive at Factual, a leading location data provider in Los Angeles. Prior, she was a Senior Product Marketing Manager at Google and Youtube for 5 years. Prior to Google, she was the head of marketing for Applied Semantics, a company that sold to Google in 2003. She also co-founded Navigating Cancer, a health startup, in 2008 which is now based in Seattle. She is active in the non-profit sector, serving on the boards of California Community Foundation and First Descents.  She is also a founding member of All Raise. She recently served as the Entrepreneur-in-Residence for the city of Los Angeles working with Mayor Eric Garcetti and his team.

In her spare time, you can find her wandering remote geo coordinates, with a special affinity for cold, inhospitable places. Almost always, she is accompanied by her trusty camera and a backpack too large for her frame.

Eva holds an MBA from Cornell and a BA from Harvard.

TX Zhuo

General Partner

An entrepreneur at heart, TX has been involved with startups since his college days where he started then successfully sold an online college textbook marketplace. After a stint at McKinsey where he was a core member of their financial services and consumer goods practices, he came back to his roots and served as the CFO for an electric vehicle startup, Lit Motors. Thereafter, he worked for Innovation Endeavors, a seed stage venture fund backed by Eric Schmidt. In 2012, he co-founded Karlin Ventures, based in Los Angeles, where he served as the managing partner for 4 years before co-founding Fika Ventures. He is a strong proponent of transparency and efficiency and is constantly on the lookout for new platforms that seek to disrupt old, antiquated industries.

Once a competitive badminton player who trained 4-5 days a week, he now can be found on the golf course or maxing out his ClassPass account on the weekends. He is also passionate about supporting initiatives that help cancer fighters.

TX holds an MBA from Stanford and a BA in Mathematics and Economics from Wesleyan University.

Arteen Arabshahi


Arteen is obsessed with efficiency. He was first drawn to tech after seeing the profound and widespread impact one could make by streamlining antiquated industries and now loves working with founders who are taking innovative approaches to solving large problems. Before Fika, he was #2 at Karlin Ventures, an LA-based early stage venture fund. Prior to becoming a venture capitalist, Arteen launched and worked at Techstars Chicago, one of the places where he now mentors. He got his first job in tech after sending 150 cold emails.

Beyond startups, Arteen explores much of what LA has to offer. On a typical weekend, he’ll either be on a hike, at a concert, or at an open mic poetry slam. He is a World Economic Forum Global Shaper, a board member for multiple TEDx communities, a TechCrunch contributor, and an active supporter of TWLOHA, a non-profit raising awareness for those struggling with mental health.

Arteen was selected for Forbes 30 Under 30 in Venture Capital and holds a BSBA from the University of Arizona in Finance and Entrepreneurship.

Matt Hersh

Vice President

An atypical investor, Matt brings seventeen years of hands-on operational experience within early and growth stage companies and has two successful exits under his belt (JetBlue IPO in 2002 and Envestnet | Yodlee IPO/acquisition in 2015).  Functionally, Matt brings business development, marketing, sales, pricing and revenue management experience, along with a strong, active network of c-suite relationships across the Fortune 1000.  Matt began his career as part of the founding team at JetBlue and after stints at Apple and Redpoint Ventures, Matt joined financial software and data giant Yodlee where he focused on business development and sales across the emerging fintech industry.  Most recently Matt was the Head of Business Development at Factual focusing on strategy and partnerships across enterprise software, financial services and retail verticals.

Matt lives in Los Angeles and maintains deep roots in his native Colorado. He's an avid skier, fly fisherman, and an outdoor enthusiast.

Matt holds an MBA from UCLA and a BA in Economics from Boston College.



  • Eva is one of the kindest people we've had the good fortune to meet on the Headspace journey. Not only has she been a passionate advocate and trusted advisor, but she has also become a dear friend, generous with her time and supportive of the team. Her experience and expertise is truly exceptional, and she applies it to everything she does with great authenticity and skill. If you are ever fortunate enough to get the chance to work with Eva, do it!
    AndyPuddicombe Headspace
  • TX and Arteen have been fantastic to work with and are among our most helpful investors. They are always willing to get hands-on and over the years have helped us with everything from operational planning, fundraising, recruiting and introductions to strategic partners. I count on TX as a close advisor and value his insights.
    ChristopherWebb ChowNow
  • Eva, TX, and Arteen have been and continue to be our most helpful investors. TX is literally an additional A+ player on my management team and has provided me with a lot of leverage when it comes to thinking through strategy for the company or providing oversight and governance. Their involvement has been critical to the company's growth and success to date.
    JenniferFitzgerald Policy Genius
  • The Fika investment team is resourceful, respectful and attentive to entrepreneurs' needs beyond just financing. I've always enjoyed working with them and appreciated their efforts in trying to help in every way possible. They are the good guys!
    JerryJao Retention Science
  • We think of TX and Arteen as our partners in building OpenPath. They have continuously been super supportive, resourceful, and have made many useful introductions. I would highly recommend them to any entrepreneur as they consider which investors to partner with.
    AlexKazerani OpenPath
  • TX and Arteen have been amazing partners to Victorious. They are lean forward investors who really care about their portfolio companies and go the extra mile to support their entrepreneurs. From assisting with recruiting to proactively introducing us to later stage funds, they are our dynamic duo in Los Angeles.
    SamRogoway Victorious
  • From the moment I met Eva I knew that she was not only sharp but that she could be a tremendous value add to any team. She is able to quickly understand a business and predict both the opportunities and challenges you will likely face. I could not ask for a better partner and champion and look forward to continuing our work together!
    ShannaTellerman Modsy